But at the same time, he needs to somehow tap the millennial audiences which form a large part of moviegoers in top 10 cities and also consume content on OTT. So he needs to ensure that he does not leave his hardcore audience behind as they love him blindly. But it’s done very convincingly.” He continues, “Salman, no doubt, is the biggest mass star today. Even Tom Cruise films have insane action. Girish Johar opines, “People could not digest that he’s pulling off unbelievable stunts. He’s definitely going wrong here and he needs to correct that.” If he’d leave it to them, then maybe the other things would go right. But why would you want to think that anything would go wrong in the first place. He told me that his logic behind doing so was that ‘If anything goes wrong, at least I can blame myself’. In other words, he’s shifting from his core and his attention is getting unnecessarily diverted. So he gives his inputs in direction, music, lyrics etc. During Bharat’s promotions, he said on my show that he wants to have his final say in his film. When asked what is going wrong with Salman in his past several films, Trade expert Komal Nahta replies, “Salman’s choice of subject is not upto the mark. And anyway, Radhe – Your Most Wanted Bhai had everything that you’d want in a Salman Khan film – the swag, style, action, good guy fighting a baddie, etc.” And now his star power is dwindling because of these reasons.” Trade analyst Atul Mohan however, doesn’t agree that the script was done in a hurried manner and that it affected the film, “Even if the script is ordinary, Salman Khan elevates it.
Girish Johar, producer and film business analyst, also agrees, “Yes, this factor was definitely there. Did this factor affect the final product in some way? Trade analyst Taran Adarsh says that its possible and adds, “If he wanted to bring a film on Eid, he should have come up with better content.” Salman was not keen to let go of Eid and hence, quickly put together Radhe – Your Most Wanted Bhai. Salman Khan was all set to begin Inshallah with Sanjay Leela Bhansali and release it on Eid 2020. 2 years back, a film like Radhe – Your Most Wanted Bhai was not even on the anvil.
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